We often get questions about how our content writers create blog copy for our clients. If you’re new to the idea of working with a virtual agency, or you’ve just never been able to pull off delegating content creation to someone else, it can be overwhelming to consider using a virtual assistant for content creation.
For many business owners, releasing control over something as personal as their blog can feel akin to giving away a piece of themselves. But with DPM, you can rest assured that we don’t deal in phoned-in content. You’ll never catch us writing fluff just to fill a word count or push SEO keywords.
Our process is thorough and focuses on quality, readability, and authenticity. It also ensures that you get time back to work on higher-level needs within your business while your readers continue to get the quality and connection they’ve come to expect from your content. How do we manage that? Well, it takes two to tango.
When you join forces with DPM, you’ll have the chance to review clips and partner with a writer. We want to ensure that you find the perfect fit right out of the gate, and this process gives you a chance to find a writer whose work appeals to you and whose tone feels natural to your brand. From there, we focus on helping the two of you establish a relationship, so the writer can learn everything they need to know about your company.
This personal interaction means that your brand’s ethos and identity are crystal clear to the writer before they begin creating content for you. We’ve found that it prevents excessive back-and-forth and allows you to hit the ground running. You may be fine with sending quick briefs and supporting materials to your writer to work from in crafting your blogs, but if it fits your style better, you can also choose to do regular interviews to discuss your content plans more thoroughly.
Through these phone interviews, you’ll engage with your writer and share details about what you want a piece of content to achieve. From there, it’s up to them to take your words and guidance and shape them into something that will enrich and entertain your readers. And we think you’ll be pleased with the results!
Your Voice for Your Readers
Often, the hardest part of accepting the idea that someone else will be ghostwriting your content is the fear of losing your voice in your work. You of course never want your readers to feel shortchanged. And if you’ve invested a lot of work in building a community within your brand, we know it can feel inauthentic to let someone else write those words for you.
That’s why it’s so important to us that you feel connected to the person doing that writing for you. Good communication is the cornerstone of our approach here.
Regular conversations mean that your writer will pick up on little things such as your overall energy, the cadence and tenor of your speech, and even common phrases you use or sayings you’re well-known for. These small things add up to help them craft content that feels 100 percent true to you.
Our goal with content creation is never to put words in your mouth, but rather to remove the pesky and often time-consuming work of composing, formatting, and proofreading. The content is still coming from you—we’re just removing the steps in the middle. We want to help you deliver quality content regularly, so you can focus on moving your business forward and tackling the major projects that need your attention.
It’s hard to let go—we get it. But if you’re interested in learning more about our process or seeing some of the great work our writers produce for our clients on a daily basis, drop us a line. We’d love to help you publish some compelling content and free up some time on your calendar for you to embark on new adventures!
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A textbook Capricorn and a daughter of the Deep South, Erin honed her instinctual love of organization and high-level strategy by watching and dissecting SEC football every autumn Saturday since birth. She thrives on finding the perfect balance between artistry and efficiency to deliver a copy that is both compelling and tight. Her writing and editorial experience span fields ranging from marketing to arts & entertainment, and from animal rescue to fashion design. In her free time, she enjoys baking, reading, volunteering with animal advocacy organizations, and spending time with her husband John, their two sons Emmett and Vincent, and their faithful hound, Lyra.
Work superpower: I'm a chameleon with a pen. If I get to know someone well enough, I can write fluently in their voice!
Favorite cheese: Cave-aged gruyere
Go-to karaoke song: "Jolene" - Dolly Parton
Beverage of choice: Iced coffee
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