jess ostroff

March Playlist – Sing It Loud!

I have never been a big fan of karaoke bars. I don't have the sort of voice that is going...
031315-01

(Ad)vanced SEM: The Ad

Welcome to the first installment of (Ad)vanced SEM! In this series of blog posts, I will begin an in-depth look...

3 Reasons Your Content Is Getting Ignored

It's a sad fact of content writing: Before you've written your first word, potential readers already have the only reason they need to...
031615-01

A Practical Guide to Brand Voice and Tone

I saw this movie whose plot revolved around a team of space explorers going on a rescue mission (my husband picked...
How to Work With a Ghostwriter

How To Work With a Ghostwriter

You already know that blogging is essential to your inbound marketing strategy. It helps your website with search engine optimization,...

The Foolproof Guide to Performing a Social Media Audit for Your Brand

The social media audit. Just hearing this ambiguous, seemingly gigantic title can be enough to send many marketers and communicators running...

The 5 Most Important Traits of Successful Leaders

When we think about a traditional office boss, the first thing that comes to mind is often some sort of hulk-like...

5 Steps to a Powerful Facebook Ad Campaign

One of the biggest, juiciest bits of news in online marketing 2014 was the realization that organic reach of posts...

February Playlist – Listen to Your Heart

Valentine's Day is this weekend, and I've got matters of the heart on the brain – and not in a romantic way...