Gig Work

sing it loud march playlist

March Playlist – Sing It Loud!

I have never been a big fan of karaoke bars. I don't have the sort of voice that is going...
Make your SEM campaign shine

(Ad)vanced SEM: The Ad

Welcome to the first installment of (Ad)vanced SEM! In this series of blog posts, I will begin an in-depth look...
3 reasons your content is getting ignored

3 Reasons Your Content Is Getting Ignored

It's a sad fact of content writing: Before you've written your first word, potential readers already have the only reason they need to...
a practical guide to voice and tone

A Practical Guide to Brand Voice and Tone

I saw this movie whose plot revolved around a team of space explorers going on a rescue mission (my husband picked...
how to work with a ghostwriter

How To Work With a Ghostwriter

You already know that blogging is essential to your inbound marketing strategy. It helps your website with search engine optimization,...
performing a social media audit - your foolproof guide

The Foolproof Guide to Performing a Social Media Audit for Your Brand

The social media audit. Just hearing this ambiguous, seemingly gigantic title can be enough to send many marketers and communicators running...
5 most important traits of successful leaders

The 5 Most Important Traits of Successful Leaders

When we think about a traditional office boss, the first thing that comes to mind is often some sort of hulk-like...
5 steps to a powerful facebook campaign

5 Steps to a Powerful Facebook Ad Campaign

One of the biggest, juiciest bits of news in online marketing 2014 was the realization that organic reach of posts...
listen to your heart - February playlist

February Playlist – Listen to Your Heart

Valentine's Day is this weekend, and I've got matters of the heart on the brain – and not in a...