S2 EP 07: How a Virtual Assistant Can Help Unlock the Next Level of Your Business

Katie Mleziva Rectangle

Katie Mleziva is the Founder and Brand Strategist of Real Food Brands and is constantly innovating and presenting new ideas for her clients. Yet, when it came to taking a leap in her business in 2018, she felt overwhelmed and didn’t know where to start. That’s when Katie enlisted the help of Don’t Panic Management. 

She shares how working with virtual assistants gave her the confidence, accountability, and a step-by-step plan to roll out new offerings in her business. What surprised Katie was how quickly she started to notice other areas where her business could benefit from the help of a VA. Tune in to hear more about how Katie’s leap paid off and how she continues to grow her business. 

Key Takeaways:

  • Just because you can doesn’t mean you should. Katie lives by this motto as she focuses her time on the things that must be done by her and the things that light her up. 
  • Virtual assistants can serve as external accountability, which is especially helpful for entrepreneurs who are quick to prioritize client work and put their own projects on the back burner. 
  • Even when Katie took a break from her podcast, her virtual assistants built systems so she could pick things up again smoothly. 
  • Sharing your vision and strategy can help a VA be more excited about their role and understand how they contribute to a greater goal.

Resources from this Episode:

Get tasks off your plate faster with the VA Starter Kit!

Jess Tyson, CEO & Director of Calm

Jess is the founder and proud Director of Calm at Don’t Panic Management. (And yes, she invented that title because that’s what you do when you’re the boss!) She wrote the book on how building a successful relationship with a virtual assistant can make all the difference in helping business owners get to the next level. Her life is often a whirlwind of wrangling her toddler, speaking at conferences (virtual and beyond!), researching productivity hacks, and meticulously making matches between overworked entrepreneurs and focused virtual assistants. Jess's first book, Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business is available now: panicproofbook.com

  • Current location: Redding, CT
  • Go-to Karaoke song: “Hand in My Pocket” by Alanis Morissette
  • Favorite kind of cheese: Aged Goat Gouda
  • Beverage of choice: Champagne
  • Pronouns: She/Her/Hers
  • Superpower: Delivering miracles, especially when all hope is lost.

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