S2 EP 05: How PR Leaders Can Stay Cool in the Face of Crisis
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As a leader in the PR world, Gini Dietrich is no stranger to a storm. And she’s been thrown a couple of curveballs too, like leading a company through a bumpy recession and transitioning her team to be fully remote when nobody in her industry was doing it. Yet she’s somehow navigated it all without losing her cool or skipping her morning cycle session.
Leading a business is a bumpy ride, but Gini is a master at staying calm and prepared for any challenge. A lot of it comes down to delegating the things that don’t require her attention so that she can focus on the big picture. She shares her methods for setting up her virtual team for success and how she stays adaptable to change.
Key Takeaways:
- Delegation is hard for leaders, especially for women who are expected to be able to do it all. It’s important to be protective of your time and do the things that only you can do (or the things that make you happy). Gini walks us through three lists that help her get clear on this.
- Your priorities will change over time, and that’s okay! The important thing is to check in with yourself regularly to make sure your systems are still serving you.
- Managing a remote team member is very different from managing someone in person. Gini relies on video tutorials and clear documentation to establish a solid workflow.
Resources from this Episode:
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Jess Tyson, CEO & Director of Calm
Jess is the founder and proud Director of Calm at Don’t Panic Management. (And yes, she invented that title because that’s what you do when you’re the boss!) She wrote the book on how building a successful relationship with a virtual assistant can make all the difference in helping business owners get to the next level. Her life is often a whirlwind of wrangling her toddler, speaking at conferences (virtual and beyond!), researching productivity hacks, and meticulously making matches between overworked entrepreneurs and focused virtual assistants. Jess's first book, Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business is available now: panicproofbook.com
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