S2 EP 04: How a Virtual Assistant Helps You Stay Proactive with Your Business

Nick Puleo

Nick Puleo is the President and Founder of Comsint, a public relations and marketing advisory dedicated to helping brands navigate their most pressing challenges. He is also a communications strategist and Emmy award-nominated producer committed to helping brands enhance and protect their reputation.  

As someone who works in public relations, remaining calm and strategic in the face of challenges is incredibly important. In this episode, we chat with Nick about the importance of administrative help, self-awareness, delegation, and collaboration in creating an efficient and scalable agency model while working with a virtual assistant.  

Key Takeaways:  

  • One of the biggest benefits of working with a VA is that it frees up senior staff time, allowing them to focus on client work. 
  • We spend more time in our inboxes than we think we do. Utilizing a VA can help you find important emails proactively and point out urgent requests so that you can focus on your business goals.  
  • If you’re looking for a VA who can commit like an internal employee to your business, it’s important to lay out the expectations early on so that you can set them up for success.  
  • Despite the evolution of AI technology, it’s always going to require a human touch.  

Resources from this Episode: 

Get tasks off your plate faster with the VA Starter Kit!

Jess Tyson, CEO & Director of Calm

Jess is the founder and proud Director of Calm at Don’t Panic Management. (And yes, she invented that title because that’s what you do when you’re the boss!) She wrote the book on how building a successful relationship with a virtual assistant can make all the difference in helping business owners get to the next level. Her life is often a whirlwind of wrangling her toddler, speaking at conferences (virtual and beyond!), researching productivity hacks, and meticulously making matches between overworked entrepreneurs and focused virtual assistants. Jess's first book, Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business is available now: panicproofbook.com

  • Current location: Redding, CT
  • Go-to Karaoke song: “Hand in My Pocket” by Alanis Morissette
  • Favorite kind of cheese: Aged Goat Gouda
  • Beverage of choice: Champagne
  • Pronouns: She/Her/Hers
  • Superpower: Delivering miracles, especially when all hope is lost.

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