BONUS: Facing Uncertainty with Confidence and Control
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This special bonus episode of Panic Proof Radio features the one and only Amy Landino, bestselling author, keynote speaker, personal brand coach, and longtime friend.
As we navigate economic uncertainty and shifting business landscapes, Amy shares her perspective on what’s really holding people back and how we can reclaim control, reframe fear, and start building the life we actually want.
We also dive into one of her most talked-about strategies for entrepreneurs not quite ready to hire help: the “fake assistant.” If you’re in the middle of a pivot, considering one, or just need permission to think bigger, this episode is for you.
Key Takeaways:
- When the world feels out of control, building a personal brand gives you leverage and long-term stability.
- Fear-based decisions lead to small moves while abundant thinking opens the door to growth.
- The “fake assistant” method helps you understand what tasks you need to delegate and builds confidence before hiring.
- Evolving your brand may alienate some followers, but it attracts the right people for your next chapter.
- Forget waiting for the perfect moment, make the moment perfect and start now.
Resources from this Episode:
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Jess Tyson, CEO & Director of Calm
Jess is the founder and proud Director of Calm at Don’t Panic Management. (And yes, she invented that title because that’s what you do when you’re the boss!) She wrote the book on how building a successful relationship with a virtual assistant can make all the difference in helping business owners get to the next level. Her life is often a whirlwind of wrangling her toddler, speaking at conferences (virtual and beyond!), researching productivity hacks, and meticulously making matches between overworked entrepreneurs and focused virtual assistants. Jess's first book, Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business is available now: panicproofbook.com
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