S2 EP 01: How a Virtual Assistant Can Help Scale Your Company Workflows

How a Virtual Assistant Can Help Scale Your Company Workflows

Andy Crestodina is the Co-Founder and CMO of Orbit Media Studios. He has been at the forefront of digital marketing innovation for over two decades. With a deep-seated passion for SEO, analytics, and website optimization, Andy is highly regarded as a leading expert in the marketing field.

As a digital marketing innovator, Andy shares the standard practices that must be maintained to ensure smooth workflows. He also talks about how delegation and outsourcing tasks with a VA has allowed him to free up mental space and time for personal and professional growth.

Key Takeaways:

  • Overcoming mindset barriers will help you prioritize your business goals and efficiently delegate tasks to your VA.  
  • People sometimes think that AI tools can take the place of work that VAs do. However, there’s an incredible benefit when you utilize the two together.
  • When working with a VA, it’s important to implement checklists and standard operating procedures (SOPs) that align with your business value and quality.
  • Knowing how to structure your tasks with a VA will help you avoid burnout in the future.

Resources From This Episode:

Get tasks off your plate faster with the VA Starter Kit!

Jess Tyson, CEO & Director of Calm

Jess is the founder and proud Director of Calm at Don’t Panic Management. (And yes, she invented that title because that’s what you do when you’re the boss!) She wrote the book on how building a successful relationship with a virtual assistant can make all the difference in helping business owners get to the next level. Her life is often a whirlwind of wrangling her toddler, speaking at conferences (virtual and beyond!), researching productivity hacks, and meticulously making matches between overworked entrepreneurs and focused virtual assistants. Jess's first book, Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business is available now: panicproofbook.com

  • Current location: Redding, CT
  • Go-to Karaoke song: “Hand in My Pocket” by Alanis Morissette
  • Favorite kind of cheese: Aged Goat Gouda
  • Beverage of choice: Champagne
  • Pronouns: She/Her/Hers
  • Superpower: Delivering miracles, especially when all hope is lost.

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